Havells India Annual Report Analysis - Higher Focus On Rural, Digital: ICICI Securities
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ICICI Securities Report
FY21 annual report of Havells India Ltd. focusses on rural as well as digital as the next growth drivers. It believes-
rural markets will be key revenue contributor ahead and
‘phygital’ will be the next growth driver as offline and online channels will co-exist.
The company had done strong investments in distribution in FY21 and expanded dealer count by 27%.
It has also expanded direct coverage to 1,562 cities in FY21 from 1,054 cities in FY13.
It plans to focus on eight strategic business objectives like-
product extension and expansion,
proximity to consumer,
strengthening Lloyd business and
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