Grasim’s Entry Unlikely To Shake Paint Majors: Prabhudas Lilladher
Paint used to color zipper sliders sits on a table during production. (Photographer: Meg Roussos/Bloomberg)

Grasim’s Entry Unlikely To Shake Paint Majors: Prabhudas Lilladher

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Prabhudas Lilladher Report

Grasim Industries Ltd. is entering decorative paints Industry with initial capex of Rs 50 billion (FY22-24) with an aim to emerge as number two player by leveraging Birla White Putty’s pan India distribution of approximately 38,000 dealers.

We believe commercial operations will commence from end of FY23.

Paint companies have built a strong moat led by-

1. strong distribution given requirement of installing tinting machines

2. consumer stickiness given durable nature and five-year average shelf life of product

3. consistent innovation

4. brand building and advertising and

5. venturing into adjacent business like waterproofing, adhesives and broader home improvement.

Click on the attachment to read the full report:

Prabhudas Lilladher Grasim Industris Company Update.pdf

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