Godrej Consumer Products’ Africa Business Update: ICICI Securities  
Gdrej Consumer Products’s- Good Knight Gold Flash (Source: Godrej Consumer Products)

Godrej Consumer Products’ Africa Business Update: ICICI Securities  

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Securities Report

Interaction with the management of Godrej Consumer Products Ltd. provided much needed clarity and insights around the company’s Africa turnaround strategy. We like -

1. focus on larger geographies and larger segments within categories (driving size and eventually scale),

2. focus on improving go-to-market execution,

3. centralised category construct (ala multi-national companies) to drive cross pollination of marketing strategies (even more) efficiently,

4. building the company as an employer brand in Africa,

5. the recent entry / listing in Wal-Mart.

The company is targeting double-digit revenue growth and mid-teens Ebitda margins for the region.

Click on the attachment to read the full report:

ICICI Securities Godrej Consumer Africa Business Update.pdf


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