Godrej Consumer Products’ Africa Business Update: ICICI Securities  
Gdrej Consumer Products’s- Good Knight Gold Flash (Source: Godrej Consumer Products)

Godrej Consumer Products’ Africa Business Update: ICICI Securities  

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ICICI Securities Report

Interaction with the management of Godrej Consumer Products Ltd. provided much needed clarity and insights around the company’s Africa turnaround strategy. We like -

1. focus on larger geographies and larger segments within categories (driving size and eventually scale),

2. focus on improving go-to-market execution,

3. centralised category construct (ala multi-national companies) to drive cross pollination of marketing strategies (even more) efficiently,

4. building the company as an employer brand in Africa,

5. the recent entry / listing in Wal-Mart.

The company is targeting double-digit revenue growth and mid-teens Ebitda margins for the region.

Click on the attachment to read the full report:

ICICI Securities Godrej Consumer Africa Business Update.pdf

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