Go Fashion IPO - Market Leader In Women’s Bottom-Wear Space: ICICI Direct
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ICICI Direct's IPO Report
Go Fashion India Pvt. Ltd. is a one stop shop for women’s bottom-wear under the brand ‘Go Colors’. It is among the few apparel players in India to have identified the market opportunity in women’s bottom-wear and acted as a ‘category creator’ for the same.
Widespread distribution network consisting of 459 exclusive branded outlets (70% of revenue) and available in 1200 plus large format stores’ (22% of revenue).
Strong operating metrics with one of the industry’s highest revenue/square feet (~Rs 17000/sq ft. as on FY20) and healthy operating margins (~21% pre-Ind accounting standard 116).
Go Fashion is a capital efficient business model with return on equity of ~18% as on FY20.
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