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Go Fashion IPO - An Exclusive Player In Women’s Bottom-Wear: Geojit

Go Fashion IPO - An Exclusive Player In Women’s Bottom-Wear: Geojit

Leggings are displayed for sale.  (Photographer Patrick T. Fallon/Bloomberg).
Leggings are displayed for sale.  (Photographer Patrick T. Fallon/Bloomberg).

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Geojit Research's IPO Report

Go Fashion India Ltd. is a women’s bottom-wear brand in India, with a market share of ~8% in the branded women’s bottom-wear market in FY20.

Go Fashion is engaged in the development, design, sourcing, marketing and retailing of women’s bottom-wear products under the brand, ‘Go Colors’.

Incorporated in 2010, Go Fashion is the first company to launch a brand exclusively dedicated to the women’s bottom-wear category. They have a pan India network of 459 exclusive brand outlets in the country, with significant number of stores in Southern and Western India.

The offer comprises of the fresh issue by the company and an offer for sale by the selling shareholders. They propose to utilise the net proceeds towards funding for the roll-out of 120 new exclusive brand outlets (Rs 33.7 crore), funding working capital requirements (Rs 61.4 crore) and general corporate purposes.

Click on the attachment to read the full IPO report:

Geojit - Go Fashion IPO Note.pdf

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