Footwear Channel Check - Expect Gradual Recovery: Dolat Capital
Footwear is displayed for sale at a store during a media tour of the Jewel Changi Airport in Singapore. (Photographer: Wei Leng Tay/Bloomberg)

Footwear Channel Check - Expect Gradual Recovery: Dolat Capital

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Dolat Capital Report

We interacted with store managers at Bata India Ltd. in western market to analyse the ground situation post second Covid-19 wave.

We focused mainly on Bata footwear demand, new schemes, discounts, recent launches, and store manager’s confidence level.

Channel check takeaways-

  • Store managers indicated that the footfalls have declined considerably post re-opening of stores. However, conversion rate of footfalls to sales has increased significantly.

  • This implies that only consumers who are eager to buy with urgency are visiting stores and window shopping has declined drastically.

  • Overall footfalls are still significantly lower compared to 2019 as -

  1. consumers are still reluctant to move out of home and

  2. store timings are not suitable for consumers (weekdays 9am-4 pm).

Click on the attachment to read the full report:

Dolat Capital Lens View - Footwear Sector Update.pdf

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