Footwear Channel Check - Expect Gradual Recovery: Dolat Capital
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Dolat Capital Report
We interacted with store managers at Bata India Ltd. in western market to analyse the ground situation post second Covid-19 wave.
We focused mainly on Bata footwear demand, new schemes, discounts, recent launches, and store manager’s confidence level.
Channel check takeaways-
Store managers indicated that the footfalls have declined considerably post re-opening of stores. However, conversion rate of footfalls to sales has increased significantly.
This implies that only consumers who are eager to buy with urgency are visiting stores and window shopping has declined drastically.
Overall footfalls are still significantly lower compared to 2019 as -
consumers are still reluctant to move out of home and
store timings are not suitable for consumers (weekdays 9am-4 pm).
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