ENIL Q1 Review - Core Solutions, Digital Business Under Lens: Prabhudas Lilladher
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Prabhudas Lilladher Report
Entertainment Network India Ltd.’s operational performance (Ebitda loss of Rs 187 million) was marred by second wave as recovery process was delayed since radio is an 'AND' medium of advertising.
Further, ad-volumes in high yield markets are still at sub-optimal levels which can prolong the recovery.
While there are headwinds in radio segment as price recovery is a long drawn process, management sounded upbeat on the core solutions and digital business which is expected to form ~50% of the top-line in coming years.
ENIL’s business is likely to evolve in future with reduced dependence on core radio business (~57% share in FY21) given renewed focus on digital solutions (~12.5% of sales in Q1) apart from core non-free commercial time offerings.
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