Dolat Capital: Consumer Sector Trend - Corona Chaos Continues
A shopper walks through an aisle displaying personal care goods at a Big Bazaar hypermarket, operated by Future Retail Ltd., in Mumbai, India. (Photographer: Dhiraj Singh/Bloomberg)

Dolat Capital: Consumer Sector Trend - Corona Chaos Continues

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

Dolat Capital Report

The Covid-19 pandemic impacted volumes across staple categories—some positively and some negatively.

The gains were prominent for home consumption categories eg. packaged food, easy to cook range and biscuits.

The negative impact was seen on the discretionary categories - hair color, hair oils, skin.

Short term impact apart, we now believe that the pandemic is also likely to trigger a shift in consumer spending pattern which in turn would pressurize volume growth.

Considering deteriorating macros, the consumers are likely to scout for ‘value for money’ products compared to premiumization earlier.

This is likely to trigger down-trading and would pressurize margins.

Click on the attachment to read the full report:

Dolat Capital India Consumer - Corona Chaos Continues.pdf

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