Crompton Greaves - Worthy Mix Of Strong Brand, Healthy Financials, Says ICICI Direct
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ICICI Direct Report
Crompton Greaves Consumer Electricals Ltd. is a compelling long term growth story with a strong brand, leadership position in India’s fan industry and healthy financials.
Over the years, the company has leveraged its strong distribution network (of 3500 plus dealers) to expand into other product categories like water pump, lightings and small appliances.
Post demerger in 2015, the company has focused on margin improvement and asset light strategy to ensure a robust return ratio profile.
Despite revenue loss for almost 40 days due to lockdown, the company’s revenue is likely to register growth in FY21, supported by strong pent up demand of home appliances in semi-urban and rural India.
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