Consumer Durables Q2 Preview - Growth Recovering; Higher Raw Material Costs Impact Margins: Axis Securities
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Axis Securities Report
Business sentiments have improved with economic unlocking and increasing vaccination.
Demand across categories have been witnessing strong traction with the re-opening of markets and retails outlets along with permission for more hours for operations.
Distributors and channel partners are stocking up to capitalise on this recovery and strong demand expected in the upcoming festive season.
Demand recovery was seen during the quarter post unlocking.
Our channel checks indicated strong demand in July 2021 (especially room air conditioners) due to the extended summer in North India and a demand uptick during the Onam festival in South India.
Dealer check indicated that demand across categories such as air conditioners, televisions, washing machines, refrigerators, cables and wires, and other fast moving electrical goods witnessed an uptick despite price hikes during the past two quarters.
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