Consumer Durables - Branded Players Gaining Share As Unorganised Players Face Tough Time: Nirmal Bang
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Nirmal Bang Report
We hosted three large distributors/dealers of Havells India Ltd., Orient Electric Ltd. and StoveKraft Ltd. as part of our brand-specific channel checks.
Our key takeaways include:
demand has picked up materially from the projects business-to-business in August 2021, which is benefitting Havells India, particularly in Delhi.
unorganised brands are not able to cope with rising commodity cost inflation and they continue to lose market share. This trend is expected to continue going forward, at least for two quarters.
construction-led demand is expected to pick up going forward and
festive season is expected to be strong if there is no third Covid-19 wave.
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