Colgate’s Market Share Gains Are Heartening, But Need To Sustain, Says Motilal Oswal
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Motilal Oswal Report
We attended Colgate-Palmolive India Ltd.’s Analyst meet recently, where we gained some insightful information about the company. Here are the key takeaways:
With branding initiatives such as official ‘Smile Partner’ for six teams in the Indian Premiere League and presenting the stories of real-life heroes, the company has achieved strong views across platforms.
This has in turn helped drive household penetration to 88% and an increase in top-of-mind recall.
The company has launched several new innovative products across brands and has some more in the pipeline as well.
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