Colgate Sprucing Up Oral Care Portfolio To Win Consumers, Says Centrum Broking
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Centrum Broking Report
Colgate Palmolive India Ltd.’s management has announced a strategic framework led by -
- building platforms
- technological superiority and
- new opportunities which it believes will help enable the company to dial up its growth momentum winning lost consumers.
Moreover, company has highlighted that tooth whitening remains the number one searched oral care concern (and need) in India, thus re-assuring that the brand Colgate’s association with white teeth will continue to benefit the company.
The company has also unlocked a new opportunity by introducing the world’s first-ever toothpaste for diabetics yet counting on traditional ‘oil pulling’ format.
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