Colgate Q4 Review - Margin-Led Beat But Market Share Recovery Remains Elusive: Systematix
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Systematix Research Report
We believe Colgate-Palmolive India Ltd. is headed in the right direction with its new strategic framework of:
Winning with brands (investment in advertisements/promotions across channels to build brands)
Leading innovation through building platforms (extended Vedshakti to oil pulling and mouth spray), technological superiority and new launches (introduced world’s first diabetic toothpaste, gentle series toothbrush range across price points with new variants, lower-priced stock keeping units to increase the affordability of Palmolive products)
Strengthening go-to-market across e-commerce (gained 1,400 basis points market share in year-to-date 2021 over FY19), modern trade and wholesale channels (outlets under Muskaan program grew three times versus the company’s overall wholesale channel).
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