Blue Star Management Meet Takeaways - Lockdown Affected Demand; Positioning As Mass-Premium Brand: Nirmal Bang
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Nirmal Bang Report
We hosted the management of Blue Star Ltd. in our Annual Conference 2021 to understand the business performance amid fresh lockdown-like situation and to get an update on the future outlook of the company.
The key takeaways from the meeting are as follows –
- The sustenance of the growth momentum has been challenged by the second Covid-19 wave . Restrictions similar to lockdown of varying degree in different parts of the country since mid April 2021 have affected the planned growth in Q1 FY22. Some of the state governments are now lifting the restrictions slowly. The company is trying to maximize revenue where the market is open.
- The company launched 70 new stock keeping units in February 2021.
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