Bata India - Change In Product Mix To Boost Revenue Growth: ICICI Direct
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ICICI Direct Report
Bata India Ltd. has devised new strategies that would aid in providing thrust to revenue growth.
It is tweaking the product portfolio in favour of casual footwear that is experiencing higher demand. It is providing more visibility at stores for younger brands like Hush Puppies, Power and North Star.
Channel checks suggest a healthy recovery in August-September with discretionary retailers witnessing recovery rate of more than 80% of pre-Covid-19 levels.
Bata India has scaled up its digital initiatives with e-commerce contributing around 15% in FY21 from a low single digit share in FY20.
It has introduced around 5,000 new styles on its website.
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