BARC Ratings - Sun TV Continues To Lose Share In Tamil GEC: ICICI Securities
A person use a remote control to see various channels of Sun TV Network. (Source: BloombergQuint)

BARC Ratings - Sun TV Continues To Lose Share In Tamil GEC: ICICI Securities

BQ Blue’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BloombergQuint’s subscribers an opportunity to expand their understanding of companies, sectors and the economy.

ICICI Securities Report

Broadcast Audience Research Council has released its viewership data for week 50 of CY20 (December 12-18).

December has seen new show releases by Star Plus and Colors in Hindi primetime general entertainment channel, but Zee Entertainment Enterprises Ltd. has held on its viewership share; expectation is completion of KBC-12 should help drive its share higher from week one of CY21.

Sun TV Network Ltd. has launched four new shows since November 2020 in Tamil primetime GEC, but its viewership share erosion continues with new low in week-50 at 33.8%, which is disappointing.

Sun TV viewership share has been partially hurt by Big Boss Tamil-four.

Click on the attachment to read the full report:

ICICI Securities Media BARC Weekly Dec20.pdf

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