Affle India Annual Report Analysis - Focus Sharpened Further On Affle 2.0 Strategy: Dolat Capital
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Dolat Captial Report
With world going thru digitalisation and mobile becoming an important channel for advertisers (mainly in emerging markets), Affle India Ltd. is focusing sharply on its’ Affle 2.0 strategy where it intends to focus on vernacular (target tier-II/III users in emerging markets), verticalisation and partnerships (make eco -system level partnerships with original equipment manufacturer, operators and publishers) to drive inclusive growth for all stakeholders.
Affle India is also targeting to reach 10 billion devices (reached 2.3 billion till date).
For growth in 'long -run', the company is building on -ground presence for South East Asia, Middle East and Africa.
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