How the Algorithms Running Your Life Are Biased
The face of an attendee is reflected in a laptop computer screen and overlaid with code as he participates in the TechCrunch Disrupt London 2015 Hackathon in London, U.K. (Photographer: Luke MacGregor/Bloomberg)

How the Algorithms Running Your Life Are Biased

(Bloomberg) -- Every minute, machines are deciding your future. Software programs don’t just recommend books and movies you might like: they also determine the interest rate you’ll pay on a loan, whether you land a dream job and even the chance you might commit a crime. The hope was that computers trained to find patterns in vast pools of data would make such decisions more objectively than humans do. Instead, researchers are finding that algorithms -- the logic at the heart of software programs -- can replicate and even amplify the prejudices of those who create them. Apple Inc. and Goldman Sachs Group Inc. got caught in the controversy as a Wall Street regulator opened a probe into whether the algorithm of their joint project Apple Card discriminates against women.

1. What’s an algorithm?

That’s simple: It’s a formula for processing information or performing a task. Arranging names in alphabetical order is a kind of algorithm; so is a recipe for making chocolate chip cookies. But they’re usually far more complex: companies like Facebook Inc. and Alphabet Inc.’s Google have spent billions developing the algorithms they use to sort through oceans of information and zealously guard the secrets of their software.

2. How can algorithms be biased?

Software engineers may not anticipate when their programs inadvertently discriminate against people. Facebook, for instance, was embarrassed in 2015 when some Native Americans were blocked from signing up for accounts because the software thought their names -- including Lance Browneyes and Dana Lone Hill -- were fake. Inc. ran into problems in 2015 when an artificial intelligence system it was testing to screen job applicants “taught” itself to weed out women by looking for certain keywords on resumes.

3. Where do algorithms get their data?

Every time you log onto an app, buy something online or view an ad on your phone, you leave behind a trail of information about your activities and interests. That data is gobbled up by companies everywhere -- and the more you use the web and social networks, the more Google, Facebook and other internet companies know about you. Then, of course, there are the reams of data collected via more conventional means -- voter rolls, driver’s licenses, magazine subscriptions, credit card purchases -- that can be cross-linked with online information to paint a complete profile of individuals.

4. How can that result in bias?

Data itself isn’t inherently discriminatory. The problem arises in how it’s used and interpreted -- especially when algorithms characterize people via correlations or “proxy” data. For instance, it’s illegal in the U.S. to make hiring or lending decisions based on race, gender, age or sexuality, but there are proxies for these attributes in big data sets. The music you stream on YouTube can suggest when you grew up, while membership in a sorority gives away your gender. Living in certain census tracts may hint at your racial or ethnic heritage. A study published in 2017 found that Facebook had classified some users as gay based on which posts they “liked,” even if the people hadn’t openly identified themselves as such.

5. What’s the problem with proxies?

Consider online job-finding services. Researchers have documented that they’re less likely to refer opportunities for high-paying positions to women and people of color because those job-seekers don’t match the typical profile of people in those jobs -- mostly white men. Systems like these use a technique called “predictive modeling” that makes inferences from historic patterns in data. They can go astray when the data is used wrongly or doesn’t accurately represent the community in question. A study from the University of California, Berkeley found that algorithmic lending systems were 40% less discriminatory than face-to-face interactions but still tended to charge higher interest rates to Latin and African-American borrowers. One reason: their profiles suggested they didn’t shop as much as other people.

6. How does bias get amplified in algorithms?

When data is misused, software can compound stereotypes or arrive at false conclusions. The city of Chicago announced plans in 2017 to employ “predictive policing” software to assign additional officers to areas more likely to experience violent crime. The problem was that the model directed resources to neighborhoods that already had the largest police presence -- in effect, reinforcing the existing human biases of the cops. Similar problems have surfaced with programs that evaluate criminals. Police in Durham, England used data from credit-scoring agency Experian, including income levels and purchasing patterns, to predict recidivism rates for people who had been arrested. The results suggested, inaccurately, that people from socio-economically disadvantaged backgrounds were more likely to commit further crimes.

7. What about facial recognition?

Facial recognition systems, which use digital cameras and databases of stored photos to identify people, have been plagued by accusations of bias. The most common complaint is that they do a poor job of correctly identifying people with darker skin, usually because they’ve been “trained” using stock images of predominantly white people. An MIT study found that inadequate sample diversity undermined recognition systems from IBM, Microsoft and Face Plus Plus. Darker-skinned women were the most misclassified group, with error rates around 35%, compared with a maximum error rate for lighter-skinned men of less than 1%.

8. What happened in the Apple Card case?

David Heinemeier Hansson, a prominent software developer, lambasted the Apple Card on Twitter for giving him 20 times the credit limit that his wife got even though she has a better credit score and the couple files joint tax returns. The New York Department of Financial Services said it would open an investigation into the credit practices of Goldman Sachs, which is responsible for the credit decisions on the card. Responding to Hansson’s comments, Apple co-founder Steve Wozniak tweeted that he got 10 times the credit limit his wife got despite the fact that the couple shares bank and credit card accounts. A Goldman Sachs spokesman said the Apple Card only offers individual accounts and that it’s possible for two family members to receive significantly different credit decisions. Traditional lenders are upping their use of machines to decide who gets how much credit as part of a strategy to reduce costs and boost loan applications.

9. What’s being done to regulate the bias?

Efforts are underway all over the world. U.S. House and Senate committees are reviewing a bill called the Algorithmic Accountability Act of 2019 that would require companies to test algorithms for bias. The U.K.’s Centre for Data Ethics and Innovation, a government-commissioned group comprised of technology experts, policy makers, and lawyers, is working on a report due next March that’s expected to call for stronger regulation and a universal code of ethics for algorithmic integrity. The EU’s General Data Protection Regulation, which went into effect this year, gives citizens the right to choose what data they provide and the means to obtain explanations for algorithmic decisions. The New York Department of Financial Services said it “will be conducting an investigation to determine whether New York law was violated,” in the Apple Card case.

The Reference Shelf

--Ali Ingersoll contributed to an earlier version of this article.

©2019 Bloomberg L.P.

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