How Singles' Day Became Biggest Shopping Spree Ever
A man poses for a photograph in front of a billboard featuring the Tmall Cat, mascot for Alibaba Group Holding Ltd.’s Tmall online marketplace, during the company’s 11.11 Global Shopping Festival news conference in Hong Kong, China. (Photographer: Anthony Kwan/Bloomberg)

How Singles' Day Became Biggest Shopping Spree Ever

(Bloomberg) -- Singles’ Day is the world’s biggest shopping event. In less than a decade, Alibaba Group Holding Ltd. turned a quirky celebration for unmarried young adults in China into a global ex...
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