A billboard advertisement for Coca-Cola Co. is displayed next to one for PepsiCo Inc. in Kathmandu, Nepal. (Photographer: Kuni Takahashi/Bloomberg)  

The Books India’s Top Admakers Read

Behind the jingle that you can’t stop humming or the billboard that inspires nostalgia, there’s an idea. Admakers draw inspiration for such ideas from what they see, feel and read.Here are the favo...