The Brief, Expensive History of BMW’s Wild Collaboration with Lamborghini
A Lamborghini Sian hybrid supercar, manufactured by Automobili Lamborghini SpA, sits on display on the opening day of the IAA Frankfurt Motor Show in Frankfurt, Germany. (Photographer: Krisztian Bocsi/Bloomberg)

The Brief, Expensive History of BMW’s Wild Collaboration with Lamborghini

(Bloomberg) -- It happens all too often: The minute you drive the car of your dreams, it loses the allure.
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