Summer Will Be Better When You Score a Sumptuous Beach Towel

Whether you think of a towel as purely a functional tool for drying off or as an impromptu blanket for when the sun goes down, it’s already past time to replace that washed-out thing doing double duty in the shower. After the swimsuit, it’s the most essential piece to pack in your beach bag. The 15 options below offer bold, bright, and luxurious ways to make your own statement in terry cloth. 

Summer Will Be Better When You Score a Sumptuous Beach Towel

Versace
Remember J.Lo in that green dress at the 2000 Grammy Awards? Versace added a contrasting border to the legendary runway look to create its plush, 57-by-76-inch jungle print towel ($575).

Summer Will Be Better When You Score a Sumptuous Beach Towel

La DoubleJ
The Milan-based queen of luxury over-the-top patterns does it again with this explosion of blue and yellow, in Confetti Blu in terry ($365), which is reminiscent of Mediterranean tile work.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Baina
A playful, and reversible, white and red check come together in this Roman organic cotton pool towel in Paloma Sun and Ecru ($110). It’s 100% GOTS (Global Organic Textile Standard)-certified and made in Portugal. 

Summer Will Be Better When You Score a Sumptuous Beach Towel

Frette 
Double-layered, extra-long staple cotton terry and a classic contrasting border design make this generously sized Lido towel ($190) from Frette an easy choice. The matching terry Lido beach cushion ($40) is poolside chic at its best.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Isabel Marant
A true summer staple, tie-dye doesn’t have to stop with your T-shirt. Isabel Marant delivers the ultimate bohemian beach staple with this logo print towel ($280), which includes delicate fringe and a breezy cotton weave.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Loewe x Paula’s Ibiza
First born in 2017 as a collaboration between Loewe and Ibiza’s most famous (and now shuttered) bohemian boutique, Paula’s Ibiza, this year’s capsule collection took its cues from a riotous adventure in Mexico for the brand’s parrot beach towel ($650)—in generously cut cotton, complete with the colorful bird.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Ami
A winning hand already exists with this Ami de Couer beach towel ($180), an ace-of-hearts cotton number from designer Alexandre Mattiussi. Choose from reversible black and red, or red and white.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Kassatex 
For those who can’t decide between terry and velour, the Maui beach towel ($70) from Kassatex offers the best of both worlds—terry on one side, velour on the other. Choose from a combination of gray and yellow or blue and orange.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Missoni
The undisputed master of the graphic stripe and bold zigzag—whether on hats, blankets, or sweaters—uses a slightly muted option on this Tarquinio beach towel ($465), which is cut from a double-face linen and features a soothing rainbow of micro-stripes.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Valentino
Lightweight cotton, chic fringe, and an elaborate floral print in cool shades of pink and lime mean this graphic print beach towel ($1,000) can easily double as an evening-time wrap or beachside sarong. 

Summer Will Be Better When You Score a Sumptuous Beach Towel

Artware
Part of the Artist Towel Series—which has featured designs by everyone from Ed Ruscha to Cindy Sherman—this massive, 60-by-70-inch beach/bath towel by Karen Kilimnik ($95) is an underwater lover’s dream.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Chloe
Spread the love loud and clear with this pop-art-style Franckie terry cotton beach towel ($530) from Chloe. The smaller size (37 by 55 inches) makes it easy to fit in your tote for a day out.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Onia 
If you’re looking for a hardwearing towel for rocky hangouts that will still turn heads, reach for Onia’s 100% polyester Tilden printed terry towel ($120) with a graphic palm print.

Summer Will Be Better When You Score a Sumptuous Beach Towel

Dries Van Noten
The palm tree motif of this oversize (90-by-40-inch) fringed Goldie cotton terry jacquard towel ($465) pays tribute to the graphic prints done in the 1930s by the New Zealand artist Len Lye. 

Summer Will Be Better When You Score a Sumptuous Beach Towel

Graccioza
If your snorkeling adventures don’t turn up any David Attenborough-worthy creatures, take comfort in this octopus beach towel ($135) after your dip. Rounded corners and uber-absorbent cotton add to the watercolor effect of the central design.

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