Porsche Targets Uber-Addicted Millennials With Luxury Car-Sharing
A sculpture of Porsche 911 automobiles stands on display outside the Porsche AG factory in Stuttgart, Germany. (Photographer: Krisztian Bocsi/Bloomberg)

Porsche Targets Uber-Addicted Millennials With Luxury Car-Sharing

(Bloomberg) -- Porsche is widening its experimentation with alternatives to traditional car ownership, adding pilot programs on both U.S. coasts that target younger Americans for whom the concept o...
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