Netflix Lands ‘Seinfeld’ After Latest Streaming Bidding War
Netflix scored a key victory in the battle for classic sitcoms.
(Bloomberg) -- Netflix Inc. scored a key victory in the battle for classic sitcoms.
The streaming service announced that it won the rights to all 180 episodes of “Seinfeld,” which will come to Netflix globally in 2021. Sony Corp.’s Sony Pictures Television, the distributor of the show, currently has a deal with Walt Disney Co.’s Hulu.
The bidding war for the show follows battles over the rights to “The Office” and “Friends” -- two sitcoms that Netflix is losing to streaming rivals. The “Seinfeld” deal shows that Netflix still has options to acquire popular library content even as Disney and AT&T Inc.’s WarnerMedia pull back their most popular content to focus on their own streaming services.
Netflix shares briefly turned positive after the company announced the deal, a sign of how important having hit shows is to investors of streaming services.
“‘Seinfeld’ is the television comedy that all television comedy is measured against,” Netflix Chief Content Officer Ted Sarandos said. “We can’t wait to welcome Jerry, Elaine, George and Kramer to their new global home on Netflix.”
Maintained Popularity
While it’s been more than two decades since the final episode of “Seinfeld,” the show has maintained its popularity thanks in part to a long run in syndication on TBS. Reruns of TV sitcoms are still generating large sums of money as younger generations discover them on streaming services like Netflix.
Comcast Corp.’s NBCUniversal recently paid $500 million over five years for the rights to “The Office,” while WarnerMedia is paying $425 million over five years to stream “Friends” on its upcoming streaming service, HBO Max.
Netflix paid “far more” for the rights to stream Seinfeld, according to the Los Angeles Times. This deal is different than the deals for “The Office” or “Friends” because it gives Netflix global rights.
Other programs still up for grabs include “The Big Bang Theory” and “Two and a Half Men,” but WarnerMedia’s HBO Max may have the inside track to nab those shows. Both of those sitcoms are distributed by WarnerMedia.
Hulu agreed to pay roughly $130 million over six years to stream “Seinfeld,” according to a person familiar with the terms. That deal expires in 2021.
Unlike other media giants, Sony doesn’t have its own streaming product. It sold a majority stake in its Crackle online service to Chicken Soup for the Soul Entertainment Inc. earlier this year and is positioning itself as an independent producer of fare that can be sold to all platforms.
To contact the reporters on this story: Gerry Smith in New York at gsmith233@bloomberg.net;Christopher Palmeri in Los Angeles at cpalmeri1@bloomberg.net
To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net, Rob Golum
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