Attendees look at an Automobili Lamborghini SpA Aventador sports car at the Auto Shanghai 2019 show in Shanghai, China. (Photographer: Qilai Shen/Bloomberg)

Luxury Automakers’ Next Gambit: Making Millions Off Your Designs

(Bloomberg) -- This past November, Lamborghini announced that it had created a single car in collaboration with one favored, unnamed customer.

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