Johnnie Walker Plans `Experiential’ Madrid Store to Push Scotch
Whisky cocktails sit on the bar alongside a bottle of Johnnie Walker Bledners’ Batch Red Rye Finish, a blended scotch whisky at the Bon Vivant in Edinburgh, U.K. (Photographer: Matthew Lloyd/Bloomberg)

Johnnie Walker Plans `Experiential’ Madrid Store to Push Scotch

(Bloomberg) -- Diageo Plc’s flagship Scotch whisky label is set to open a retail store in the center of Madrid to offer classes, tastings and a “deep dive into the flavors.”
BQ Install

Bloomberg Quint

Add BloombergQuint App to Home screen.