Disney Aims to Stoke Star Wars Fever With Starcruiser, New Shows
Fans wear Storm Trooper costumes ahead of the first public screening of Walt Disney Co.’s “Star Wars: The Force Awakens” at TOHO Cinemas Roppoing Hills in Tokyo, Japan. (Photographer: Tomohiro Ohsumi/Bloomberg)

Disney Aims to Stoke Star Wars Fever With Starcruiser, New Shows

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(Bloomberg) -- Walt Disney Co. is opening a hotel that it insists isn’t a hotel, part of its latest push to wring more money with the Star Wars franchise.
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