Disney Finally Unveils Baby Yoda Toys, Months After His TV Debut
Walt Disney unveiled dozens of new products tied to its hit show “The Mandalorian”.
(Bloomberg) -- Walt Disney Co. unveiled dozens of new products tied to its hit show “The Mandalorian” and the breakout character popularly known as Baby Yoda, ahead of New York’s big Toy Fair trade show this weekend.
The products run the gamut from Hasbro Inc.’s $30 black-bladed lightsaber to Funko Inc. bobbleheads based on the show’s bounty hunters. The big draw, however, is expected to be Baby Yoda, a cuddly green character who may or may not be related to the wise Jedi from the Star Wars films.
The eight-episode “Mandalorian” program was the runaway hit for the company’s new Disney+ streaming service, which launched in November. The $7-per-month service has quickly signed up more than 28 million subscribers, in part due to the popularity of the new series. A second season is scheduled to begin in October.
Toys and other merchandise have always been a big factor in the economics behind Star Wars. But the Baby Yoda character created a logistical challenge. “Mandalorian” creator Jon Favreau asked Disney to hold off on making toys tied to the Baby Yoda character until the series aired, to maintain the surprise of his appearance.
That meant consumers couldn’t get merchandise during the social-media frenzy that the show kicked off.
“Holding back on product development gave everyone the chance to discover the character affectionately known to fans as Baby Yoda together,” he said in a statement Thursday. “This is something special in the age of spoilers.”
Products unveiled Thursday include $13 plush dolls based on the character -- officially known as the Child -- and a $60 animatronic version, which moves and makes sounds.
To contact the reporter on this story: Christopher Palmeri in Los Angeles at cpalmeri1@bloomberg.net
To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net, John J. Edwards III
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