Europe’s Rebel Soccer League Collapses After Fans Force Exit
(Bloomberg) -- Europe’s rebel soccer league crumbled just days after its launch as teams pulled out amid fury from the sport’s authorities, politicians and fans.
Juventus Chairman Andrea Agnelli, one of the leading architects of the European Super League, said the project will no longer go ahead, according to a spokesman. Earlier the league had said it was considering “appropriate steps to reshape the project.”
The collapse was inevitable after all six English clubs involved pulled out of the project late on Tuesday. The Premier League is home to some of the world’s most marketable clubs, and generates billions in sponsorship and broadcasting revenue. On Wednesday morning Atletico Madrid and Inter Milan also announced their departure, while only Real Madrid and FC Barcelona have yet to comment.
Among the six clubs, Manchester United said it had “listened carefully to the reaction from our fans, the U.K. government and other key stakeholders.” Chelsea Football Club said it withdrew after considering “the best interests of the club, our supporters or the wider football community.” Chelsea’s withdrawal came amid a protest from fans at its London stadium.
While Manchester City had been the first to go, Arsenal, Tottenham Hotspur and Liverpool also followed. Reuters first reported the statement from Agnelli.
The departure of half the teams has all but sunk the Super League following a barrage of opposition from within the football world and outside it. Executives behind the plan, backed by U.S. bank JPMorgan Chase & Co. with 4 billion euros ($4.8 billion), were holding crisis talks in an attempt to salvage their proposed tournament, according to two people familiar with the discussions.
The planned breakaway kicked off a battle with governing body UEFA and national leagues, and prompted interventions from leaders including British Prime Minister Boris Johnson. While ostensibly over plans to take the cream from Europe’s most prestigious competition -- the Champions League -- the fight is also about control of a sport whose finances have been hammered by the pandemic, and the biggest clubs want more money.
Initially six teams from England, three from Italy and three from Spain were involved in the proposal for a new league starting in August. They all have broad fanbases, but also significant debts and are seeking to juice broadcasting rights and underpin revenue after a year spent playing in empty stadiums.
UEFA called the new league “cynical” and is pushing ahead with plans for a revamped version of the Champions League. On Monday, the organization was exploring a 6 billion-euro financing proposal from a U.K.-based asset manager to finance it -- and respond to the Super League.
Yet it may be the wider anger that pushed some clubs to rethink. Liverpool team captain Jordan Henderson said on Twitter that “we don’t like it and we don’t want it to happen.” There was also a revolt among high-profile players and coaches at other clubs.
Liverpool’s owner John W. Henry, the businessman behind the Boston Red Sox and The Boston Globe, issued an remorseful pre-recorded message on Wednesday morning.
“I want to apologize to all the supporters and fans at Liverpool Football Club for the disruption I caused over the past 48-hours,” said Henry. “I alone am responsible for the necessary negativity brought forward over the past couple of days.”
At Chelsea, which is owned by Russian oligarch Roman Abramovich, hundreds of fans gathered at a game on Tuesday evening to protest, chanting “we want our Chelsea back.” The match was delayed by 15 minutes when the team bus couldn’t get past the protesters.
Meanwhile at Manchester United, the club announced that its vice-chairman, Ed Woodward, was set to step down. Woodward, a lightning rod for fans’ discontentment with the club in recent years, was a key advocate of the Super League. It was followed by a statement saying the club had withdrawn.
The 12 renegade clubs said on Monday they intended to sign up another three permanent members and offer places to five more teams each season. The 20 teams would play each other midweek as an alternative to the Champions League.
What irked opponents was the closed-shop nature of the plan, with the 15 permanent clubs never having to face failure to qualify for the tournament. The Champions League is open to the top clubs in each country, though a bad season can mean a big team can still miss out.
French club Paris Saint-Germain made it clear that it would not be joining the new competition. Chairman Nasser Al-Khelaifi said that “football is a game for everyone.”
Juventus shares fell as much as 12% on Wednesday, while Manchester United erased nearly all of its Super League-inspired rally in New York trading Tuesday, sliding 6%.
Chelsea faces some legal obstacles to withdrawal that will have to be overcome, said the person, who declined to be identified because the plans haven’t yet been publicly announced.
Owner Abramovich has been stung by the universally negative reaction, and is concerned that the Super League could overshadow work the club has carried out to combat racism and antisemitism and to help communities hit by the pandemic. Chelsea officials weren’t immediately available for comment.
“Roman Abramovich has seen the weight of the fans’ opinion,” said Kieran Maguire, a lecturer in soccer finance at Liverpool University. “He’s always enjoyed being adored by the fans and he must feel that by pulling out he’s showing solidarity with them.”
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