Book Excerpt:  The Myths Of E-Commerce Retail
A worker fulfills a customer’s order at a warehouse of Bigbasket, in Bengaluru. (Photographer: Samyukta Lakshmi/Bloomberg)

Book Excerpt: The Myths Of E-Commerce Retail

Excerpted from ‘Saying No To Jugaad - The Making Of Bigbasket’, By TN Hari and MS Subramanian, with permission from Bloomsbury.
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