What Are Brands Actually Getting Out of These ‘Experience’ Stores?
A man walks down the stairs in front of a decorated wall at the “Intersect by Lexus” luxury brand experience space, operated by Toyota Motor Corp., in Tokyo, Japan. (Photographer: Akio Kon/Bloomberg)

What Are Brands Actually Getting Out of These ‘Experience’ Stores?

(Bloomberg) -- This week in New York, Lexus opened a gleaming, expensive new building that is … a bit ironic.
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