A three-day bidding frenzy that closed just short of $1 billion, a repackaged mega-brand, and a fast-changing market of customers going digital by the millions. It’s all about cricket this weekend as IPL-11 kicks off, telecast on Star’s TV & digital platforms, just days after Star paid Rs 6,138 crore to retain rights for games the Indian cricket team plays at home.
How different will the IPL be on Star? Will you watch it on TV or on your phone? Do bilateral games justify the price Star’s paid? Is the fallout of the recent ball-tampering scandal in Cape Town limited to Smith’s & Warner’s absence in the IPL, or will there be a renewed push to ‘play fair’?
BloombergQuint spoke to former Delhi Daredevils chief operating officer Amrit Mathur and venture capitalist Sarabvir Singh to find out more on its special show Money Spinner.
Watch the full show here.