‘Endgame’ Directors Say Success Fueled by Social Media, Serialized Stories
Pedestrians walk past an “Avengers: Endgame” marquee at the Grand Lake theater in Oakland, California, U.S. (Photographer: David Paul Morris/Bloomberg)

‘Endgame’ Directors Say Success Fueled by Social Media, Serialized Stories

(Bloomberg) -- How did “Avengers: Endgame” shatter box-office records in its opening weekend? To hear the movie’s directors tell it, the success stemmed from a few key ingredients, including social...
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