Resist U.S. Pressure To Defer Rollout Of E-commerce Norms: RSS Affiliate Swadeshi Jagran Manch To Government
A person browses through an e-commerce website. (Photographer: Michael Nagle/Bloomberg)

Resist U.S. Pressure To Defer Rollout Of E-commerce Norms: RSS Affiliate Swadeshi Jagran Manch To Government


A Rashtriya Swayamsevak Sangh affiliate wrote to Prime Minister Narendra Modi, urging him to not “buckle under pressure from the U.S.” to defer the implementation of e-commerce norms as it will harm the interest of small entrepreneurs and shopkeepers.

In December, the government barred online marketplaces like Amazon Inc. and Walmart Inc.-owned Flipkart Ltd. from selling products of companies in which they hold equity and banned exclusive marketing arrangements that could influence product prices. These changes will come into effect from Feb. 1.

Also read: E-Commerce FDI Policy: Bored Game

Both Amazon and Walmart-owned Flipkart have sought an extension of the deadline, stating that they need more time to understand the details of the framework, sources said.

Seeking direct intervention of Modi in the matter, Swadeshi Jagran Manch co-convener Ashwani Mahajan in the letter said the delay in the implementation of these guidelines will benefit two multinational companies, Amazon and Walmart, who made their entries by allegedly violating and circumventing the law and stated policies.

He said the policy plugged various loopholes, which were allegedly exploited by these players to not only make entry, but also abuse their access to cheaper capital and behemoth cash vaults.

“Swadeshi Jagran Manch strongly believes that buckling under the U.S.’ pressure on this issue will directly harm the interest of 13 crore people earning their livelihood as small entrepreneurs and their employees,” the RSS-affiliate said in the letter.

Asserting that there is no need to buckle under these pressures, the Swadeshi Jagran Manch said India must continue to chart the way best for itself and its entrepreneurs.

The trajectory taken by India under Modi’s leadership was correct, it said.

Also read: Traders’ Body Urges DIPP Not To Allow Sale Of Private Labels On E-Commerce Sites

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