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Lawmakers Press Companies to Drop Support for Beijing Olympics

Lawmakers Press Companies to Drop Support for Beijing Olympics

Members of a congressional panel urged U.S. corporations including Coca-Cola Co. and Visa Inc. to pull their sponsorship of the 2022 Winter Olympics unless the games are moved out of Beijing, adding another pressure point in the strained relationship between the world’s two biggest economies.

The members of the Congressional Executive Commission on China said that unless the Chinese government changes its stance toward Hong Kong and the Uyghur Muslims in the Xinjiang region, American companies that sponsor the games will be complicit in giving cover to the policies, including genocide against the Uyghurs.

“For many American corporations, it is business as usual when it comes to China,” Representative Chris Smith said at a commission hearing. He told the witnesses that their companies’ involvement in the games furthers “the interests of the government of China, which will utilize the Olympics as a platform to showcase its governance model, all while signaling that crimes up to and including genocide should not interfere with business as usual.”

Paul Lalli, global vice president of human rights at Coca-Cola, said the companies aren’t involved in selecting host locations for the Olympics.

“We support and follow the athletes wherever they compete,” Lalli said.

In addition to Coca-Cola, the hearing included witnesses from Visa Inc., Airbnb Inc., Intel Corp. and Procter & Gamble Co.

Allegations that genocide is being committed in Xinjiang are “a total lie fabricated by some anti-China forces,” Chinese Foreign Ministry Spokesman Zhao Lijian said Wednesday at a regular press briefing in Beijing. “The relevant remarks of the legislators are full of arrogance, ignorance and lies. It is a typical U.S.-style farce that will gather no support.”

Any rational company will make “the right judgment, especially those who have reaped a huge benefit from China’s reforming and opening up in the past 40 years,” Zhao said.

Congress is moving on multiple fronts to constrain or punish China over human rights abuses, intellectual property theft and trade, among other issues. Beijing’s hosting of the 2022 games has emerged as one of the areas where lawmakers of both parties have focused attention. A provision of a Senate bill to bolster U.S. economic competitiveness, for example, would prohibit the U.S. from spending government money to send an official delegation to the Beijing Olympics, a so-called diplomatic boycott.

Some lawmakers, including members of the commission, are calling on the International Olympic Committee to either postpone the 2022 Olympics or to relocate them if China does not change its behavior.

The criticism of the companies at Tuesday’s hearing was at times heated. Senator Tom Cotton, an Arkansas Republican, said it was “one of the most pathetic and disgraceful” hearings he’s participated in as a member of Congress. He said it was clear to him that the witnesses “were sent here with orders not to say anything that could offend the Chinese Communist Party.”

Democrats on the panel, including Senator Jeff Merkley, the chairman of the panel, and Representatives Jim McGovern and Tom Malinowski, among others, also criticized the companies’ stances.

“I have huge respect for the stand Coca-Cola has taken on domestic civil rights issues,” Malinowski said. “But are you willing to say you condemn the Chinese government’s policy of holding hundreds of thousands of people in concentration camps because of their ethnicity and religion?”

Lawmakers Press Companies to Drop Support for Beijing Olympics

The representatives said their companies are still assessing how to approach the Beijing games and pointed out that their advertising would focus on the athletes and not on the location of the games.

“We are assessing the situation,” said Andrea Fairchild, the senior vice president of global sponsorship strategy for Visa. “It is important for us to support the athletes, that’s the foundation of our sponsorship.”

©2021 Bloomberg L.P.