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Here’s Donald Trump’s Pitch for His New Technology and Media Empire

The former president is planning a new mediaenterprise that will be publicly traded after a merger with Digital World Acquisition.

Here’s Donald Trump’s Pitch for His New Technology and Media Empire
Former U.S. President Donald Trump gestures during an event at the White House. (Photographer: Oliver Contreras/SIPA/Bloomberg)

Donald Trump has announced a SPAC attack.

The former president is planning a new media and technology empire that will be publicly traded after a merger with a firm called Digital World Acquisition Corp., according to a Wednesday press release from the Trump Media and Technology Group. The move comes after  Trump was kicked off social media giants such as Twitter Inc. and Facebook Inc. and includes a new social platform called “Truth Social.”

TMTG also released a slide deck to accompany its announcement. Here are some of the most interesting insights.

TMTG apparently plans to take on Twitter and Facebook with its Truth Social network but has ambitions that expand far beyond social media, with references to some of the most successful media companies around, including Netflix Inc. and Walt Disney Co. It also seems to nod to an upcoming tech stack that could include payments services similar to Stripe Inc., and cloud features that compete with Amazon.com Inc. and Alphabet Inc.’s Google.

Here’s Donald Trump’s Pitch for His New Technology and Media Empire

TMTG characterizes its goal as creating a “non-cancellable” community that would extend beyond the reach of current tech behemoths.

Here’s Donald Trump’s Pitch for His New Technology and Media Empire

The deck also touts that a third of respondents in a survey from The Hill said they’d use a “Trump-backed Social media platform,” though it doesn’t make much mention that 54% — a slim majority — say they would not.

Here’s Donald Trump’s Pitch for His New Technology and Media Empire

And while one slide says TMTG is aiming for an “Inclusive ‘Big Tent’ Approach” where all are welcome, including liberals, independents and conservatives, another slide has the company “galvanizing a conservative media universe” by figuratively drawing right-wing networks into its orbit.

Here’s Donald Trump’s Pitch for His New Technology and Media Empire

And if there’s any doubt as to whether TMTG can take on the giants of technology, social media, and streaming services all at once, the company urges you to consider the former president’s record in entertainment:

Here’s Donald Trump’s Pitch for His New Technology and Media Empire


You can find the whole presentation over here.

©2021 Bloomberg L.P.