#BeTheLight: OPPOF17 Pro’s Diwali Campaign Inspires Us To Spread The Joy In Unique Ways
*This is in partnership with BloombergQuint BrandStudio
The year 2020 has been unlike any other. Many of us are still adjusting to the new normal: getting used to working from home, cancelling travel plans, and meeting family and loved ones only via the internet. The difference is even more stark during the festive season – a time of love, light, and joy, of togetherness and community. And Diwali – among the biggest of our festivals – can hardly feel the same without grand gatherings of loved ones, families, feasts, games, and festive finery.
Or can it?
In its latest campaign, the global smart device brand OPPO urges us to reconnect with the original meaning and purpose of Diwali – that is, to spread joy, warmth, and cheer in our communities. Titled 'Be the Light, To Spread the Light', the campaign inspires people to light up the lives of those around them through small acts of kindness. It encourages us to reimagine our favourite festival in unique, original ways: from checking in with those who are away from their families, by sharing a meal with a neighbour, finding thoughtful gifts for those in need, and capturing special memories for posterity. Even as the pandemic keeps us locked in, there’s no reason why we cannot unlock the festivities and spread cheer.
OPPO’s campaign echoes this sentiment via a heart-warming microfilm set in the mountains. Through the story of a young boy who is waiting to light up a sparkler for Diwali, the film captures the spirit behind true festive celebrations and what they stand for. It also illustrates how spreading joy through simple, meaningful acts can cause a chain reaction of happiness – the kindness you show unto others is multiplied further as they pass the act forward.
Many of us, like the young boy in the film, feel a sense of loss this festive season as we are unable to celebrate like before – be it due to local restrictions, distance from friends and family, economic and personal losses and more. However, it takes the smallest action to spark joy in another and the happiness it creates reflects on to us, much like the million lights of Diwali that shine across the country. OPPO’s message to all is to create these moments of light and joy ourselves, and through our kindness, spread the cheer amongst everyone we meet.
In keeping with the symbolic colours and hues of the festival, the brand also launched a stunning Diwali edition of the F17 Pro. Inspired by light itself, the sleek, stylish device carries vibrant gold, green, and blue hues—reminiscent of the million Diwali diyas and their startling flames as we drive out the darkness and welcome light into our lives. The shiny matte finish of the F17 Pro is not just pleasing on the eye but also resistant to fingerprints and smudges, while its 6.43-inch full-HD+ Super AMOLED display guarantees a great visual experience. Measuring only 7.48 millimeters and 164 grams, the device is ultra-thin, extremely light, and easy to hold and play around with.
Finally, what is Diwali if we cannot capture the stunning, light-filled memories of our unique celebrations? The OPPO F17 Pro Diwali edition features an AI-enabled six-camera setup, including two front cameras with AI Portrait settings that will make your festive memories shine even brighter, whether you are capturing portraits of your loved ones in their Diwali best or taking stunning selfies. These cameras are especially designed to capture photographs at night, including night flare portraits and super clear night selfies. Like all OPPO devices, the F17 Pro comes with brand’s trademark VOOC Flash Charge 4.0 and a powerful battery life, designed to let you make the most of your handset. All in all, it is a device that not just captures the festive spirit of Diwali, but also allows you to flaunt your own style and personality.
So this festive season, capture your precious moments on the F17 Pro Diwali edition and let it be a reminder of what Diwali truly stands for – an occasion to be thankful and widen the smiles of those around us. Let it inspire you to #BeTheLight to spread the light in your own unique way this year.