Elon Musk, chief executive officer of Space Exploration Technologies Corp. (SpaceX), speaks at the unveiling of the Manned Dragon V2 Space Taxi in Hawthorne, California, U.S. (Photographer: Patrick T. Fallon/Bloomberg) 

Book Excerpt: Why Elon Musk’s Outlandish Stunts Work

Excerpted from ‘Innovation Capital, How To Compete And Win Like The World’s Most Innovative Leaders’, with permission from Penguin Random House India.

Bloomberg Quint

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