A Maruti Suzuki S-Cross. (Photographer: Dhiraj Singh/Bloomberg)
In all the voluminous speculation and analysis of why auto sales have crashed, two things have been conspicuously absent. One is the voice of the customer. All we have is a lot of second-guessing about consumer behaviour without actually asking consumers.The other is a candid discussion on whether supply-side conduct had something to do with the volatility in sales. This is important especially when it comes to cars because 50 percen...