Knowing The Digital Entertainment Consumer
A boy tries out a virtual reality entertainment system at a store in the McLeod Ganj area of Dharamshala, India on June 4, 2016. (Photographer: Sara Hylton/Bloomberg)

Knowing The Digital Entertainment Consumer

BloombergQuintOpinion
Every time a new medium or platform emerges, it triggers a similar conversation. Who is the new consumer? How is he/she different? What kind of unique content does he/she want? Is this model scalab...
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