Under Armour Delays Project Rock Shoe Launch on Kenosha Shooting

Under Armour will postpone Thursday’s launch of its latest Project Rock gym training shoes, in the wake of the shooting of a Black man by police in Wisconsin.

The shoe line’s namesake, Dwayne “The Rock” Johnson, said the delay was out of respect for Jacob Blake, who was shot by police in Kenosha, Wisconsin. Johnson, a former WWE world champion and one of the world’s highest-paid movie stars, fronts one of Under Armour’s biggest brands.

The announcement comes after several pro athletes declined to play games Wednesday night to focus attention on Blake’s shooting, the death of two protesters, and inaction on racial justice issues in the months since George Floyd was killed in Minneapolis.

The NBA and WNBA postponed all games Wednesday, and haven’t said when, or if, they will be made up. Some Major League Baseball and Major League Soccer teams also declined to play games, as did tennis star Naomi Osaka.

Read more: Sports Leagues Scrap Games on Players’ Ire Over Police Shooting

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