After Barney’s Bankruptcy, Ex-CEO Joins Tiffany

(Bloomberg) -- Tiffany & Co. has hired the former top executive at Barneys New York only weeks after she left the ailing department store.

Daniella Vitale, who exited her role as chief executive of Barneys after it was sold out of bankruptcy, will become Tiffany’s chief brand officer, according to an internal letter sent to employees Wednesday. In that role, she’ll oversee global merchandising and marketing strategy and will start on Dec. 1.

“In her time at Barneys, Daniella was an arbiter of what’s on trend,” Tiffany CEO Alessandro Bogliolo wrote in the letter. The jeweler has been working to attract younger shoppers to the 182-year-old brand as its key customer group of foreign tourists cuts back on spending abroad.

See Also: LVMH Climbs to Record as Tiffany Reportedly Seeking Higher Offer

Prior to her role as Barneys CEO, Vitale worked at high-end fashion brands including Salvatore Ferragamo, Giorgio Armani and Gucci.

To contact the reporter on this story: Kim Bhasin in New York at kbhasin4@bloomberg.net

To contact the editors responsible for this story: Anne Riley Moffat at ariley17@bloomberg.net, Jonathan Roeder

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