Three Stars Elude Thailand's Best Chefs in Latest Michelin Guide
(Bloomberg) -- The latest Michelin guide for Thailand expanded the list of starred restaurants in Bangkok and recognized one in Phuket for the first time, but none won the top accolade of three stars.
Sühring, which serves modern German food in the capital, moved up from one to two stars, joining Indian restaurant Gaggan, French eatery Le Normandie and European restaurant Mezzaluna in the latter category. Some 23 restaurants achieved or retained one star, including PRU in Phuket and Bangkok street food vendor Jay Fai.
A debut Michelin guide to Thailand’s best restaurants was rolled out last year for Bangkok, long a food-lover’s paradise for everything from street stalls to fine dining. The latest version goes beyond the capital to assess eateries in the southern tourism hot spots of Phuket and Phang Nga, part of the country’s efforts to keep attracting visitors.
The goal is to cover the whole nation by 2021 under a five-year agreement with Michelin, the Tourism Authority of Thailand said in July. While tourism growth has waned recently after a slide in Chinese holidaymakers, the industry still makes up about a fifth of the economy.
"We have to get away from mass tourism and promote what’s unique about us and that’s food -- it’s art, " Tanes Petsuwan, deputy governor for international marketing at the tourism authority, said Wednesday at a briefing in Bangkok about the latest guide.
French tiremaker and publisher Michelin introduced the guide in Thailand as part of a broader effort to boost the company’s appeal in Asia, judging that the popular restaurant reviews will help position its brand as high quality.
Cities in Asia such as Tokyo, Hong Kong, Macau, Seoul, Shanghai and Singapore also get the Michelin treatment.
The company’s reviewers anonymously award stars based on criteria such as quality of ingredients, flavor, cooking techniques and the personality of the chef in the cuisine he or she creates.
Three stars are given to restaurants where the food is exceptional and "worth a special journey," two stars are given to those "worth a detour," while one star is awarded to establishments considered to be good restaurants in their category.
Chim by Siam Wisdom
J’aime by Jean-Michel Lorain
L’atelier de Joël Robuchon
Sra Bua by Kiin Kiin
Upstairs at Mikkeller
©2018 Bloomberg L.P.