Target's Christmas Tree Sales Aided by Augmented-Reality Feature

(Bloomberg) -- Target Corp.’s augmented-reality shopping tool has Christmas trees selling at twice the normal rate, according to a company official.

The retailer is offering a new feature, dubbed “See It in Your Space,” on its shopping app. It allows smartphone-toting customers to virtually place an artificial tree, or other home decor items, in their living room, senior vice president of digital Dawn Block said in an interview.

The service is part of Target’s holiday push, which also includes expanded toy sections and free two-day delivery with no minimum purchase.

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To contact the editors responsible for this story: Crayton Harrison at tharrison5@bloomberg.net, Jonathan Roeder, Anne Riley Moffat

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