Super Bowl Draws Total Viewership of 100.7 Million, CBS Says

(Bloomberg) -- CBS’s coverage of Super Bowl LIII featuring the New England Patriots and the Los Angeles Rams set new records for subscriber sign-ups, viewers and time spent, the network said in a statement.

• 149.0 million viewers watched at least 6 minutes of the television telecast
• Streaming coverage, which was up 20% from last year across 7.5 million devices, set a viewership record
  • Viewers consumed more than 560 million total minutes of live game coverage, up 19% from last year
• Average minute audience of 2.6 million viewers during the game window is up 31% year-over-year

--With assistance from Gerry Smith.

To contact the reporter on this story: Meghan Genovese in New York at mgenovese@bloomberg.net

To contact the editor responsible for this story: Chakradhar Adusumilli at cadusumilli@bloomberg.net

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