Sonos Launches New $799 Theater Soundbar With Surround Sound

(Bloomberg) -- Sonos Inc., the maker of high-end home audio systems, launched a new home theater product and updated to other speakers on Wednesday.

The $799 Arc soundbar is a long, thin, smart speaker with rounded edges that can be placed below TVs. It fires sound in multiple directions, resulting in a three-dimensional effect. The system adds support for Dolby Atmos, a surround-sound technology used by newer TVs, streaming video content and set-top boxes. The Arc replaces the Playbase and Playbar, the company’s older soundbar models.

Sonos also added faster processors and more memory to its $699 subwoofer, called the Sub, and the $499 Play:5, which it renamed the Sonos Five to better align with recent products such as the Sonos One smart speaker. The new and updated products all go on sale June 10.

Last month, the rolled out its first consumer service, an online radio offering designed to generate revenue from advertising rather than hardware.

Read more: Sonos Launches Streaming Radio Service in Move Beyond Hardware

©2020 Bloomberg L.P.