Shopify Merchants Can Now Tap Into 350 Million Pinterest Users
Shopify Merchants Can Now Tap Into 350 Million Pinterest Users
(Bloomberg) -- Shopify merchants in the U.S. and Canada are now able to share their products to about 350 million Pinterest users, the companies announced Thursday.
The partnership gives Shopify merchants a way to “upload catalogs to Pinterest and turn their products into shoppable Product Pins,” according to a statement from Pinterest.
Satish Kanwar, Shopify’s general manager and vice president of channels product, , also highlighted the move in a tweet.
The new app is live in the U.S. and Canada and will go live in countries where Pinterest ads are available, such as Australia, France, Germany and Spain, in the coming weeks.
Shopify eclipsed Royal Bank of Canada yesterday to become Canada’s largest public company, before slipping back to No. 2 on Thursday after getting two downgrades. Shopify has added about C$60 billion in market value since the beginning of the year.
The shares were down 1.3% in Toronto at 10:43 a.m.
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