Ronaldo’s Huge Insta-Fame Is Scoring a Windfall for Juventus

(Bloomberg) -- Cristiano Ronaldo may no longer be officially the best soccer player in Europe, but the 33-year-old’s social media stardom suggests he could hold the key to Juventus Football Club SpA closing the gap on its wealthier rivals, according to one analyst.

Instagram’s most-followed person, who was named runner-up to former Real Madrid teammate Luka Modric at Monday’s Ballon d’Or awards, could triple the Italian club’s shirt sales by 2022, while spurring a 60 percent increase in annual sponsorship revenue from its deals with the likes of Adidas AG, said Banca IMI analyst Alberto Francese.

Ronaldo’s Huge Insta-Fame Is Scoring a Windfall for Juventus

The bank, which also provides corporate services to Juventus, upgraded its rating on the stock to buy from hold in a client note titled “Ronaldomics” on Wednesday, while doubling its price target to 1.40 euros a share. The shares jumped 9.3 percent yesterday, the most in a month.

But investors be warned: Instagram fame may not be eternal. “Should Cristiano Ronaldo’s current social media popularity begin to fade, this could undermine the commercial potential on which Juventus is now capitalizing,” Francese added.

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