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Rents Slide in NYC, San Francisco While Cheaper Cities Surge

Rents Slide in NYC, San Francisco While Cheaper Cities Surge

Flexible work policies have given Americans permission to move, driving up apartment rents in suburbs and lower-cost cities and pushing landlords to slash prices in New York and San Francisco.

With concessions factored in, rents on new U.S. apartments leases were down just 0.3% last month compared with the all-time highs a year earlier, according to RealPage Inc. But the pandemic has opened up a geographical divide like never before.

Rents fell almost 22% in San Francisco, 16% in New York and 9% in Boston. But of the 150 large metropolitan areas studied by RealPage, 119 showed an increase. Rents jumped 8% in Riverside, a suburban area outside Los Angeles, and Sacramento, about 90 minutes east of San Francisco. And they climbed 6% in Memphis, Tennessee, and about 5% in Phoenix, Detroit and Cleveland.

“I’m old enough to have done this for three decades,” said Greg Willett, chief economist at RealPage. “And I’ve never seen a range of results that is this wide.”

Rents Slide in NYC, San Francisco While Cheaper Cities Surge

New York and San Francisco have been hit hard by Covid-19, which has closed restaurants and cultural attractions and emptied out office towers. With companies allowing employees to work remotely, Americans have been moving to more affordable cities.

©2021 Bloomberg L.P.